https://techcrunch.com/2022/03/29/unicorn-founder-julia-collins-shows-how-to-tell-your-story-to-attract-investors-at-tc-early-stage/

What determines the trajectory of your company? Is it the quality of your idea, perfect product market fit, your bold plan to TAM? One thing trumps these other important factors.

The pitch — it’s the single most important step you’ll take to get your startup where you want it to go. The challenge is saying enough to grab investor attention, yet being concise enough to turn the pitch into a conversation. That’s as true for a pitch deck as it is for a verbal pitch.