https://www.cnbc.com/2017/09/15/pixel-2-is-more-exciting-than-the-iphone-x-commentary.html

I'm more excited for Google's smartphone event on Oct. 4 than I am for the launch of the new iPhone X.

Leading up into Apple's event earlier this week, CNBC and most of the media knew all there was to know about what Apple had in store. Three iPhones were unveiled, including the iPhone 8, iPhone 8 Plus and iPhone X. No surprises there, aside from the naming scheme.