https://techcrunch.com/2022/04/01/by-rotation-seed/

Fashion rental platforms had a tough time during the pandemic as in-person events evaporated and office workers ditched their smarts to collectively slip into comfy loungewear (aka Zoom pants). But as the pandemic recedes (hopefully!) — and with growing focus on the environmental and social costs of fast fashion, the future for clothes rentals is looking more rosy again.

There are a number of rental models in play — from veteran US giants like Rent the Runway, which buys stock to rent and sells consumers subscription packages based on renting a certain number of pieces per month, to hybrid models that manage some stock themselves but do also allow their users to list and loan out their own designer pieces, to purely p2p ‘rent her wardrobe’ plays.