https://techcrunch.com/2022/03/23/onepointone-wants-a-piece-of-the-vertically-farmed-strawberry-market/

Vertical farming has long done a very good job with a very thin sliver of the agricultural marketplace. Specifically, years of advancements in hydroponics and greenhouse farming have made it possible to grow a fine head of lettuce and other leafy greens under the glow of LED lighting.

Now, suddenly, everyone wants in on the strawberry market. Well, not all of a sudden, exactly — a lot of this research has been happening behind the scenes for years now, fine-tuning things like robotic pollination, which are required to bring the crops to life indoors. Bowery recently fired a massive volley, harvesting the fruits of years of research in limited quantities for select retailers. And you know what? They were perfectly okay!