Netflix tests a new feature that will raise prices for account sharing

Netflix tests a new feature that will raise prices for account sharing

2 years ago
Anonymous $R5WK5a8uaN

https://techcrunch.com/2022/03/16/netflix-tests-a-new-feature-that-will-raise-prices-for-account-sharing/

Netflix will begin testing a new feature that will prompt subscribers to pay extra if sharing the service with people outside their own household. The feature will allow households to add up to two “sub accounts” for a fee that’s less than the cost of the full-priced Netflix service. The new option will initially be tested in Chile, Costa Rica and Peru and will roll out over the next few weeks to those markets. The company didn’t say if or when the feature would be rolled out to global subscribers.

At launch, Netflix’s Standard and Premium subscribers in the test markets will be offered the option to add sub accounts to their service for people they don’t live with. Each sub account will have its own profile and personalized recommendations, as usual. But what makes this feature different is that the sub accounts willl also have their own Netflix login and password. Plus, if they ever choose to set up their own Netflix service under their name and billing information, their viewing history, watch list (“My List”), and personalized recommendations will transfer over.