https://techcrunch.com/2022/03/16/bored-apes-nft-project-gets-official-apecoin-token/

Even among the fastest-growing crypto startups, Yuga Labs has had a particularly explosive year.

The startup is behind the NFT project Bored Apes Yacht Club (BAYC), which only launched in April of last year but has quickly grown to become the most valuable NFT project by market cap. The price of admission to purchase the cheapest of the 10,000 images currently sits at around $240,000 worth of the Ethereum cryptocurrency. As the startup reportedly looks to bank funding at a $5 billion valuation (a spokesperson for the company declined to comment on that figure), Yuga Labs is looking towards the future, detailing a new partnership for a play-to-earn gaming title built around a much-hyped token called ApeCoin.