https://techcrunch.com/2022/03/16/linktree-link-in-bio-series-c-valuation/

Who would’ve thought that an entire swath of startups would spring up all because Instagram, TikTok and Twitter only let you link to one website in your bio? Apparently, Linktree co-founder and CEO Alex Zaccaria did.

“We started back in 2016 with a really clear use case to solve this problem for musicians and artists that needed a better way to link out of socials to all their different revenue streams, and we really needed to unify that experience for them to help drive monetization,” Zaccaria told TechCrunch. “There was nothing else like [Linktree] that existed. We created this category.”