https://techcrunch.com/2022/03/16/snapchats-custom-landmarkers-feature-lets-creators-build-ar-experiences-in-their-communities/

Snapchat is launching a new feature called “Custom Landmarkers” that lets creators build unique AR experiences for local places they care about, the company announced on Wednesday. The company says the feature, which is accessible in its Lens Studio, can be used to create landmarkers for things like statues and storefronts in creators’ local communities.

The new feature is rolling out today after first being teased at Snap’s Lens Fest event back in December. The new custom landmarkers are discoverable through physical Snapcodes displayed at the landmark or on a Lens creator’s profile.