https://techcrunch.com/2022/03/15/bowery-is-selling-vertically-farmed-strawberries-in-limited-quantities/

Every time someone moves to the East Coast, they invariably complain about the Mexican food. Understandably. It is, in a word, lacking. For me, however, it’s the strawberries. I’m from California, went to school in the central valley and since I moved to New York City, I haven’t found a good one. Heck, I’ve spoken with East Coast natives who swear strawberries are a trash fruit. Clearly the words of someone who has never eaten the fruit freshly plucked from a field in Watsonville.

The ”urban farmers” at Bowery have been working to change that. When I visited a farm in Kearny, New Jersey last year, the company let me try a few samples, which they they’d been engineering to find the perfect “recipe.” The results were good. Not Watsonville’s size of a croquet ball good, but good. More importantly, the placement of the company’s farms means the berries don’t have to travel great distances to their destination – a benefit for carbon footprints and end quality of the fruit.