https://techcrunch.com/2022/03/15/adobe-updates-its-experience-cloud-with-a-focus-on-personalization/ > Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. These include, among other things, its data and analytics services, content management tools, a commerce platform and, with the 2020 acquisition of Workfront, a full marketing workflow management service, too. The Experience Cloud brand made its debut at the company’s 2017 Digital Marketing Summit. This event is now the Adobe Summit — you can think of it as the Experience Cloud counterpart to the Creative Cloud-centric Adobe MAX conference — and it’s no surprise that the company is announcing a slew of new products and updates to its digital experience platform at this year’s conference in Las Vegas this week. > The focus of today’s announcements is on providing new tools to help brands — and the developers that work for them — build more personalized experiences and provide deeper integrations between the different services inside the Experience Cloud, as well as some long-requested integrations with Adobe’s Creative Cloud, too.