https://techcrunch.com/2022/03/15/channelengine-raises-50m-for-an-operating-system-that-helps-retailers-sell-through-marketplaces/

Marketplaces are the order of the day when it comes to selling online, providing a one-stop shop for shoppers, and for retailers looking to target as many would-be buyers as possible, while also creating more economies of scale in areas fulfillment and delivery. Amazon has become the name synonymous with marketplace selling, but it’s far from the only player in town. Today, a startup called ChannelEngine, which helps retailers connect with and sell through more than 200 marketplaces, is announcing a growth round of funding to continue building out its business amid strong demand. The startup — based out of Leiden, Netherlands — has raised $50 million, funding that it will be using both to continue expanding the number of marketplaces it works with, the number of retailers that it connects to them, and to work on building out what the next generation of e-commerce will look like for all of them.

Atomico is leading the round, with new investor General Catalyst, plus previous backers Inkef and Airbridge Equity Partners, also participating; along with Stephan Schambach, the founder of Demandware, Intershop and NewStore, coming on as an angel investor.