https://techcrunch.com/2022/03/14/kirsten-green-on-selling-to-consumers-in-the-metaverse-brands-should-get-in-there/

When Forerunner Ventures was founded in 2012, traditional brands still reigned supreme, and most of us shopped in physical spaces. Firm founder Kirsten Green, who was earlier an equity research analyst at Banc of America Securities, was maybe more aware than most that this picture was about to dramatically change; over the years, Forerunner invested in a company that delivered cheap razors to people’s doorsteps, a beauty company built atop a devoted community, and a marketplace that matches bewildered shoppers with people who are “expert” in their fields.

Forerunner’s bets have been so prescient in some cases that the young outfit is now managing roughly $2 billion in assets after quietly closing its sixth fund with a whopping $1 billion in capital commitments last month.