https://arstechnica.com/gadgets/2022/03/samsungs-qd-oled-tv-challenges-premium-oleds-with-2200-starting-price/

Samsung revealed new details for its highly anticipated QD-OLED TV on Thursday. The company's first OLED TV in a decade costs $2,200 for the 54.6-inch model and $3,000 for the 64.5-inch model.

Samsung hadn't released an OLED TV since 2012, but in January, the company announced its reentrance into the market. Samsung is getting around LG Display's hold on OLED panels by going with a proprietary OLED technology called QD-OLED. QD-OLED applies quantum dots to OLED to deliver greater color coverage that is more consistent across brightness levels, as well as more detailed highlights and improved shadows.