https://techcrunch.com/2022/03/18/learn-how-to-land-your-first-investor-from-sequoias-jess-lee-at-tc-early-stage/ > Tapping personal savings or invoking the friends and family plan are signature hallmarks of fledgling startup finance. Eventually though, the majority of early-stage founders will leave their bootstrapping days behind and turn to institutional investors for the capital infusion they need to grow. > It’s not easy for inexperienced, first-time founders to attract and secure their first investor. It’s a tough, but not impossible, nut to crack.