https://www.vice.com/en_us/article/m7v4xb/everybody-is-mad-about-apecoin > Every day I log on to the internet simply desiring to post something about finally buying the "good crackers" at the store or somesuch, but then I see what everyone is talking about and our unwholesome reality crashes in on me. Today, that catalyst is ApeCoin.  > ApeCoin is a new cryptocurrency spawned by Yuga Labs, the company that brought us Bored Ape Yacht Club NFTs, its spinoff Mutant Apes, and, admittedly indirectly, a fairly cursed exchange between Paris Hilton and Jimmy Fallon on late night TV. The coin is technically arms-length from Yuga Labs—it will be managed by the ApeCoin DAO—and will be integrated into play-to-earn games developed by the Ubisoft-backed Animoca Brands.