Face-swapping app Reface pulls out of Russia after users reject anti-war campaign

Face-swapping app Reface pulls out of Russia after users reject anti-war campaign

2 years ago
Anonymous $R5WK5a8uaN

https://techcrunch.com/2022/03/17/reface-exits-russia/

While mainstream social networks like Facebook and Instagram have had their services blocked by state authorities in Russia in recent days, as the Kremlin seeks total control of the narrative around the war in Ukraine, Reface, a Ukraine-based face-swapping app, has voluntarily pulled its app out of Russia.

After Putin ordered his troops to invade Ukraine late last month, the startup took an early decision to try to use its app as a conduit to circumvent the Kremlin’s media censorship — pushing anti-war messaging at users, along with calls to support sanctions against Russia and imagery of the devastation being wreaked on Ukraine. Reface also geo-targeted messages at Russian users specifically — urging them to take to the streets to protest against the war.