https://techcrunch.com/2022/03/14/how-to-pitch-me-4-vcs-share-what-theyre-looking-for-in-march-2022/

There’s a galaxy of talented and/or well-connected startup founders out there, but few have any prior fundraising experience, which levels the playing field by an inch or two. Everybody loves a go-getter, but in many communities, asking strangers for money is still considered a sign of poor character, not characteristic of an entrepreneurial mindset.

But the rules are different in startup-land: although there are basic best practices for putting together a pitch deck or term sheet, there are no hard rules for approaching potential investors. For some, a LinkedIn DM may be an appropriate way to get their attention, but others may filter notes from unknown senders into their spam folder. Likewise, some investors may ask to review your deck in detail; others may prefer a probing one-on-one conversation.