https://blog.prototypr.io/what-does-the-iphone-xs-ar-engine-mean-for-ux-designers-253b2703d951

Apple today announced the latest iteration of the iPhone — the iPhone X. Alongside the usual incremental improvements that most of us are now largely indifferent to, the arrival of iOS 11 does deliver something more significant: a mainstream, mass-market mobile product that for the first time has an Augmented Reality (AR) engine baked right into the OS.

Read on for an explanation of what AR is, and a look at its current and potential future applications. We also explore what AR could mean for UX designers, and, finally, our take on the $162bn question: are people going to use it?