https://techcrunch.com/2022/02/14/bessemers-mary-donofrio-demystifies-early-arr-growth-at-techcrunch-early-stage/

If you’re a founder building a startup in the cloud and pinning your revenue on subscription-based services, annual recurring revenue (ARR) is an essential metric you need to understand. ARR is probably the most critical metric for a startup — it’s what investors look at to predict future growth and even measure relationship changes within your subscription base.

Tracking your ARR starts with your very first customer, which is why you won’t want to miss our session, Scaling from $1 to $10MM of ARR at TechCrunch Early Stage on April 14.