https://www.theverge.com/circuitbreaker/2017/9/14/16308160/bose-qc-35-ii-headphones-google-assistant-leak

Bose is getting very close to announcing a second-generation model of its popular Quiet Comfort 35 noise-canceling headphones. In early August, The Verge revealed that the company had accidentally included an image of unreleased headphones in a marketing newsletter. 9to5Google has since followed up with reports on the headline difference between these upcoming headphones and the original model: it’s Google Assistant.

The new “Action button” on the QC35II headphones will be used to activate Google Assistant. From there, Assistant can answer general questions, send or read back your texts, control music, and more with your smartphone tucked away in your pocket. Assistant is available on iOS too, but I would hope that this Action button can also trigger Siri for iPhone users. Bose is slapping “Google Assistant built in” branding right on the box, and a product sheet seen by 9to5Google confirms that you can press and hold the button to speak to Assistant. “Built in” might also be overselling it a bit since your smartphone will still be necessary for Assistant to function.