https://techcrunch.com/2022/02/17/super-bowl-ads-boosted-crypto-app-downloads-by-279-led-by-coinbase/

Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping 309% week-over-week after the ad’s airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.

The new data comes from app intelligence firm Sensor Tower, which crunched the numbers to see how well the Super Bowl ads performed for the mobile-first brands that advertised during the big game. While the firm can’t share the actual download figures due to non-disclosure agreements with clients, its data can provide a look at what sort of impact these ads had. (This data is for U.S. app stores only.)