https://techcrunch.com/2022/02/08/m3ter-comes-out-of-stealth-with-17-5m-for-usage-based-pricing-technology-used-by-saas-companies/ > A lot of SaaS products are sold on flat-rate subscriptions. But there is a growing trend, especially among more price-conscious customers, to demand more granular pricing, and we now live in a world where a mix of data science, predictive analytics and cloud computing can make that feasible. Today, one of the companies building tools to meet that demand — a startup called m3ter — is coming out of stealth, and as sign of the state of the market, it already has customers and a tidy sum of funding. > The London-based startup has picked up $17.5 million in funding from Kindred Capital, Union Square Ventures and Insight Partners, money that it will be using to continue building out its product and picking up more customers. That list already includes companies like Sift, Stedi, Redcentric, and Paddle, a buzzy billing startup that effectively sells on the technology to its own customers in partnership with m3ter.