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Bumble makes its first acquisition with deal for French Gen Z dating app, Fruitz

Bumble makes its first acquisition with deal for French Gen Z dating app, Fruitz

2 years ago
Anonymous $CLERCuPQwa

https://techcrunch.com/2022/02/07/bumble-makes-its-first-acquisition-with-deal-for-french-gen-z-dating-app-fruitz/

Dating app company Bumble, Inc. is making its first acquisition with today’s news that it’s adding the fast-growing French dating app Fruitz to its family of applications. Though Bumble, Inc. already has an international footprint as the parent company to Badoo, which is particularly popular in Europe, it sees the addition of Fruitz as a way to gain more traction with a younger, Gen Z audience.

Deal terms were not being disclosed.

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