https://techcrunch.com/2023/02/08/bings-previously-unpopular-app-sees-a-10x-jump-in-downloads-after-microsofts-ai-news/

This week’s news about Microsoft’s plan to add ChatGPT-like capabilities to its search engine Bing has sent its companion mobile app into the App Store’s Top Charts as of Wednesday. On the U.S. App Store, the Bing app has surged to the No. 12 spot among all free iPhone apps, while Microsoft’s Edge browser is now the No. 3 Utility app. Globally, the Bing app has seen a 10x increase in new downloads, according to preliminary estimates from app intelligence firm data.ai.

The movement indicates there’s sizable consumer demand for these new AI experiences, and users are even potentially willing to try new search engines and other browsers in order to gain access.