https://apnews.com/f3079cad70f8c2c563ba7a62d90f0173

NEW YORK (AP) — Off the field at the Super Bowl, 50-plus marketers are having a battle of their own.

They're trying to reach the more than 100 million people tuning into the broadcast on Fox. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds.