https://techcrunch.com/2023/02/01/portugals-coverflex-raises-a-e15m-series-a-to-make-employee-benefits-more-flexible-and-engaging/ > In the current environment, Start-ups are having to do a couple of seemingly contradictory things at the same time. Firstly, they have to keep employees (the ones they want to keep, at least) happy. The other is attract new employees in a market where there remains fierce competition for talent. In their armoury to address this, they have ‘employee benefits’, whether it be mental health sessions or restaurant vouchers. However, many of these schemes leave something to be desired. > The “employee benefits & well-being” market is said to be worth €200 billion, and Europe makes up more than 40% of that market.