https://techcrunch.com/2023/02/01/addressable-raises-7-5m-to-match-crypto-wallets-to-twitter-accounts-but-how/

Marketo, which was developed – among other things.- to enhance marketing around social media users, ended up being acquired by Adobe. Now a new startup hopes to do what Marketo did in Web2, but this time in Web3.

Addressable has a digital fingerprinting startup that claims to be able match anonymous crypto wallets with social media accounts. Indeed, it’s so confident it can do this, that claims to have matched 17 million crypto wallet holders with their Twitter accounts.