https://techcrunch.com/2023/02/01/vc-dayna-grayson-takes-on-tam-at-tc-early-stage-2023/ > Do you dream of becoming a dominant player and capturing your total addressable market (TAM)? Who can blame you? But one of the most common mistakes many early-stage startup founders make is calculating a TAM that’s not necessarily accurate or obtainable. > Understanding TAM is essential for startup success — especially in a down market when VC dollars are harder to come by. That’s why we’re thrilled that Dayna Grayson, the co-founder and general partner at Construct Capital, will join us onstage at TechCrunch Early Stage on April 20 in Boston, Massachusetts.