https://techcrunch.com/2023/02/01/michroma-food-coloring-fungi-foodtech/ > Food colorings, like Red 40 and Yellow 5, often include synthetic, petroleum or animal-derived products, but in recent years, the $2.6 billion food colors market has trended toward using natural ingredients as more consumers want more clean labels for the foods they eat. > Startups have come in with their approaches to healthier food colors, ingredients and flavorings. For example, Vanilla Vida, Spero Renewables and Pigmentum are working on vanilla. Motif FoodWorks is developing a beef flavor substitute, while Brightseed and Equinom are creating compounds and proteins to make ingredients for healthier foods.