https://techcrunch.com/2023/02/01/apple-tv-major-league-soccer-season-pass-subscription/

Today, Apple launched MLS Season Pass in over 100 territories, giving soccer fans access to all MLS matches, Audi 2023 MLS Cup Playoffs, and Leagues Cup, as well as original programming. Notably, there are no blackouts, so subscribers get to watch matches in or out of market. The 2023 MLS season begins on February 25.

The ten-year deal between Major League Soccer and Apple is significant for both entities as it provides a unique experience to a large fanbase. For the 2022 MLS Cup, the league drew its biggest audience in 25 years, generating 2.155 million viewers across Fox and Univision in the U.S. If Apple’s new subscription proves to be successful, there’s potential for other streaming services and major sports leagues to consider similar agreements in the future. Apple also reportedly may have plans to bid on English Premier League football streaming rights.