Peacock kills its free tier option for new customers
https://techcrunch.com/2023/01/31/peacock-kills-its-free-tier-option-for-new-customers/
Peacock is no longer offering its free tier to new customers, a spokesperson for NBCUniversal confirmed to TechCrunch on Tuesday. The company says it’s shifting its focus to its Premium offering, and that doing so will allow the streaming service to remain competitive in the marketplace. The change was first reported by The Streamable.
The free tier is still available to users who are already on the plan, the spokesperson said in an email. In addition, users who cancel their paid subscriptions will automatically be downgraded to the free tier. Peacock has offered the free tier since its launch in 2020, giving users restricted access to the streaming service’s content catalogue. The tier included a limited amount of content when compared to the paid tiers.