https://techcrunch.com/2023/01/31/brazil-grocery-delivery-diferente/

When you live very far away from a grocery store, we’re talking like an hour and may include catching several buses or a rideshare, it can be difficult to make the weekly trip in. Enter Diferente, which touts itself as “the largest subscription foodtech for fresh organic produce in Brazil.”

Former James Delivery founder Eduardo Petrelli teamed up with Saulo Marti and Paulo Monçores to launch Diferente in early 2022 with a mission of making healthy foods accessible and to cut down on the 30% of the imperfect produce typically thrown away by grocery stores.