https://www.reuters.com/article/us-apple-iphone/around-the-world-a-muted-launch-for-apples-iphone-8-idUSKCN1BX05Y >Apple Inc's launch of the iPhone 8 kicked off with less fanfare on Friday than new models in previous years in the United States, Asia, Australia and Britain, as fans held out for the premium iPhone X, due out in early November.