Tears, blunders and chaos: inside Elon Musk’s Twitter
https://www.theguardian.com/technology/2023/jan/29/tears-blunders-and-chaos-inside-elon-musk-twitter
In the three months since Musk bought Twitter for £44bn, thousands have been sacked and the company has nosedived. Here, staff tell of a firm in disarray and an owner whose reputation is also plummeting
In April 2022, Elon Musk acquired a 9.2% stake in Twitter, making him the company’s largest shareholder, and was offered a seat on the board. Luke Simon, a senior engineering director at Twitter, was ecstatic. “Elon Musk is a brilliant engineer and scientist, and he has a track record of having a Midas touch when it comes to growing the companies he’s helped lead,” he wrote on the workplace messaging platform Slack.