https://techcrunch.com/2023/01/21/elon-musk-admits-twitter-has-too-many-ads-says-fix-is-coming/

Elon Musk continues to change things at a breakneck pace at Twitter, and on Saturday the still-CEO (I guess he hasn’t found anyone willing to take over yet?) seemed to address user complaints that ads are getting worse on the platform. Musk said that the social network would be “taking steps” to address what he acknowledged was too much frequency for ads displayed on Twitter, and also the ads themselves taking up too much space. Finally, Musk reiterated that there will also be a new, higher-priced subscription tier coming that will entirely remove ads.

An option to pay to get rid of ads altogether has been something Twitter users have been expressing a desire for since at least the introduction of the original Twitter paid subscription, which provided a number of features to users but did nothing to change the rate at which they saw ads on the site. Musk previously tipped that there would be a fully ad-free higher tier subscription coming in 2023 in mid-December last year. At the time, Musk also said Blue subcribers at the existing rate would see half the ads of free users.