Rent the Runway’s fashion comes to Amazon, including pre-worn items and design exclusives
https://techcrunch.com/2023/01/12/rent-the-runways-fashion-comes-to-amazon-including-pre-worn-items-and-design-exclusives/
Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. The company survived, however, by slashing costs, renegotiating supplier contracts, and entering the clothing resale market. Today, the company is expanding that side of its business once again by bringing some of its pre-worn items and other exclusives to Amazon in a new partnership with Amazon Fashion.
On Thursday, Amazon announced the launch of a Rent the Runway Amazon Fashion storefront which will feature a selection of pre-worn fashion merchandise from over 35 brands across numerous styles. These pre-worn items have been inspected, cleaned, and restored but may have minor defects — though nothing that would impact the physical integrity of the garment. Customers will be able to shop items for “weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats, and denim,” Amazon said.