https://techcrunch.com/2023/01/12/our-obsession-with-pets-means-startups-aimed-at-vets-are-booming-as-digitail-shows/ > With our mysterious, unsustainable, and psychological attachment to pets, combined with a boom in pet ownership since those lonely pandemic times, means veterinary practices have come under increasing pressure. > Pet ownership has increased (56 to 70% US household penetration in the last 35 years). But, there are not enough vets.