https://techcrunch.com/2023/01/10/want-the-nothing-phone-in-the-us-be-a-beta/

Here’s something that seems all but a guarantee: The way we purchase expensive electronics is going to change. Years after the U.S. began moving away from the carrier-based model of phone purchases, it seems as though we’re heading toward another sort of subscription model in the form of hardware as a service.

Even with that in mind, this is a strange one — though Nothing has made breaking from orthodoxy a central tenet of its existence since day one.