https://arstechnica.com/gadgets/2023/01/how-will-2023-tvs-address-oleds-biggest-flaws/

OLED TVs are the premium focal point of many modern-day home theaters, but they're still imperfect technology. As usual, last week's CES in Las Vegas featured a smattering of upcoming TVs, plenty of them OLED-based. We saw bigger sizes and increased competition among OLED panel makers; however, the most interesting development was claims of boosted peak brightness.

A dimmer screen has long been the weak point of OLED displays, especially compared to their cheaper LCD rivals. But while 2023's upcoming OLED TVs largely trumpet improved brightness capabilities and present potential for unprecedentedly rich highlights, it'll still be years before you want to put an OLED TV in your sun-filled living room.