Amazon quietly tests even cheaper Prime membership in India

Amazon quietly tests even cheaper Prime membership in India

a year ago
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https://techcrunch.com/2023/01/14/amazon-prime-lite-membership-india/

Amazon is quietly piloting a new tier for its Prime membership in India, providing customers with access to popular benefits such as free two-day delivery and ad-supported Prime Video in standard definition at a lower price.

The new tier, called Prime Lite, is currently available to select customers at a discounted annual price of $12 (999 Indian rupees). This is a cost-effective alternative to the regular Prime membership, which is priced at $18 (1499 Indian rupees) per year, or $2.20 (179 Indian rupees) per month. [H/T OnlyTech]