https://techcrunch.com/2023/01/13/xetova-exploring-market-data-gaps-in-africa-to-boost-trade-insight-access/

Africa is seen as the next trade frontier, following the coming into force of The African Continental Free Trade Area (AfCFTA), which created the single largest unrestricted trade region in the world. However, while trade liberalization is meant to spur intra-regional commerce, its take-off is dependent on key infrastructure investments to ensure supply chain efficiency. More progress is linked to how quickly market information circulates to key stakeholders including traders, regulators and financiers.

Realizing emerging opportunities, Xetova, a Kenyan startup, is deploying technologies that make information on market opportunities accessible to traders. It is now building a network of large, medium, and small enterprises, which will be tapped to draw insights and foresights on market opportunities and risks.