https://techcrunch.com/2023/01/17/luxury-fashion-syky-seven-seven-six-web3/

Alice Delahunt believes the future of fashion is in web3 and created Syky (pronounced “psy-key”) to put the wheels in motion.

She launched the company in November after a career in marketing at luxury fashion houses, serving in roles including chief digital and content officer at Ralph Lauren and digital and social marketing director at Burberry.