https://www.theguardian.com/technology/2017/sep/22/iphone-8-small-queues-muted-reaction-questions-demand-iphone-x

Apple’s star might be shining a little less brightly with the iPhone 8, which is overshadowed by impending release of the £999 iPhone X

As the iPhone 8 goes on sale, questions remain over the demand for Apple’s latest offering with smaller crowds outside stores and muted customer reaction.