Meta dealt blow by EU ruling that could result in data use ‘opt-in’

Meta dealt blow by EU ruling that could result in data use ‘opt-in’

2 years ago
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https://www.theguardian.com/technology/2023/jan/04/meta-dealt-blow-eu-ruling-data-opt-in-facebook-instagram-ads

Irish regulator fines Facebook owner €390m after EU rejects argument for use of data to drive personalised ads

Meta has had a blow dealt to its business model by an EU decision that could force the Instagram and Facebook owner to ask users to “opt-in” to having their data used for personalised ads.