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Despite challenges, Netflix says its ad tier is doing well

Despite challenges, Netflix says its ad tier is doing well

a year ago
Anonymous $_PGtSJbg8h

https://techcrunch.com/2023/01/06/despite-initial-challenges-netflix-says-its-ad-tier-is-doing-well/

In November, Netflix unveiled its long-anticipated ad-supported tier which offers customers in select markets, including the U.S., the ability to offset the cost of a Netflix subscription by allowing their viewing to be interrupted with ad breaks. At the Consumer Electronics Show in Las Vegas, Netflix President of Worldwide Advertising, Jeremi Gorman, offered some initial insight into how the product has been performing as well as the streamer’s future plans.

During an interview at Variety’s Entertainment Summit at CES, the exec said the company has been happy with the debut selection of advertisers and their diversity.