https://qz.com/1083910/facebook-fb-ceo-mark-zuckerberg-is-sensitive-about-being-seen-as-inauthentic-on-facebook/

Mark Zuckerberg has revealed one of his deepest-held anxieties—and it apparently is not that the social platform he runs may have enabled Russia to increase its insidious influence on the 2016 US presidential election election.

No, his concern is something much more personal. He doesn’t want people to think he’s being inauthentic on Facebook.