https://techcrunch.com/2022/11/16/elon-musk-disaster-artist/ > We’re at the point in the Elon Musk/Twitter debacle where the fact that it’s a shit show is our new normal, and anything that resembles a normal functioning tech company or leadership is more newsworthy than the inverse. But even as we take for granted that Musk’s rule will continue to tend towards chaos, it’s worth stepping back to look at the billionaire executive’s history of inciting catastrophe as a preferred method of doing business. > Musk has always positioned his businesses as being intended to serve the long-term interests of humanity as a whole, and to his credit, he has always seemed to genuinely believe that to be true, a trait he shares with Superman — but also with Lex Luthor. In doing so, Musk is tapping into something often used as a unifying motivator behind great effort in disaster and alien invasion films: Namely, that if we face an existential threat, we’re more likely to face it as a unified force capable of superhuman feats.