https://techcrunch.com/2022/11/14/musk-says-orgs-will-soon-verify-affiliated-accounts-blue-sign-ups-and-name-changes-will-be-reinstated-end-of-this-week/

Twitter Blue, Twitter’s paid tier, appears to be on ice at the moment as the company tries to navigate how to control it from being abused by impersonators while still promoting it as a mass market product to build out a new revenue stream among “official” users and the hundreds of millions of others who use Twitter. No biggie! In the absence of any official announcements, Twitter’s new owner and CEO Elon Musk is reverting to type and pushing out some social guerilla marketing around how brands, other organizations, and the rest of us use the platform.

Yesterday, Musk said in a Tweet that the company soon would be letting “organizations to identify which other Twitter accounts are actually associated with them.” In later notes, he clarified this meant organizations would be able to manage their own affiliations and affiliated accounts, but that Twitter would likely be the arbiter of what counted as a primary organization.