https://techcrunch.com/2022/11/03/dropit-picks-up-25m-to-unify-retailers-inventories-and-digitize-brick-and-mortar-stores/

Dropit, a retail technology platform that bridges the digital divide by unifying merchants’ online and in-store inventories, has raised $25 million in a Series C round of funding.

Founded in 2014, London-based Dropit counts retail brands including L’Occitane, Abercrombie & Fitch, and Estee Lauder as customers, in addition to shopping malls. At its core, Dropit is all about enabling brands to sell their in-store inventory online, essentially converting brick-and-mortar outlets into something akin to a local distribution hub — customers buy their goods digitally, with Dropit’s “smart sourcing” technology finding the nearest physical location to the customer that the goods are located, and dispatching accordingly.