Benitago Group exec confirms it didn’t close, but did lay off some employees

Benitago Group exec confirms it didn’t close, but did lay off some employees

2 years ago
Anonymous $_PGtSJbg8h

https://techcrunch.com/2022/11/04/benitago-group-lay-off-employees/

Benitago Group’s website no longer working this week set off an alarm bell for some folks, those who regularly follow the comings-and-goings of active fulfillment-by-Amazon aggregators. They believed it might spell the end for the e-commerce aggregator, which raised $380 million in equity and debt financing last year.

Co-founder Benedict Dohmen confirmed to TechCrunch via LinkedIn message that “Benitago (or any related entity) is not shutting down its operations. We have not sold or disposed of any assets.” Though the company did make a few acquisitions this year, it shifted gears toward brand incubation and operations, or essentially developing their own brands.